DIY versus hiring a pro: graphic & web design

“Just GOOGLE it!” We live in a world where information is accessible at the tip of our fingers. We can youtube how to fix that plumbing problem, sign up for that free or low-cost software-as-a-service (SAAS) that’ll do a “quick and dirty” version of what we need. Instant gratification and saving money… that’s what it’s[…]

A Celebration of Women: International Women’s Day Luncheon

Recently I attended an annual luncheon to celebrate International Women’s Day organized by the local Chamber of Commerce, featuring an annual recipient of the Woman of the Year Award, and keynote address. This event draws a few hundred women from business and social services communities in the region and is a valuable way to connect,[…]

#GWEnGetsSocial about Facebook Live

We spent an afternoon all about Facebook Live today and want to share with YOU what we’ve come up with for tips, trick and more! Do… strategy and purpose for the live broadcast gather your audience during your introduction promote that you’re going live in advance end your broadcast with a call to action —[…]

Empowered Women, Empower Women

“Women Empowerment refers to the creation of an environment for women where they can make decisions of their own for their personal benefits as well as for the society.” as stated in “Essay on Women Empowerment: Its Meaning and Importance” (www.ImportantIndia.com, August 6, 2015). Looking at how an India-based resource defines Women Empowerment may seem[…]

Networking: Think Outside The Box

You’ve read the blogs, articles, 10 tips, and so much more on networking your business effectively at business networking events. It’s time to think outside the networking box and look at how we talk about and promote our business outside of the good ol’ business networking event. What social events do you already attend? What[…]

Increased support for Women Entrepreneurs!

There is increased acknowledgement of women entrepreneurs, in Niagara and throughout Canada.  Last week the nominees for the 2014 Niagara Entrepreneur of the Year Awards were announced and we saw 21 of 70 nominees were women!  We’re coming a long way, and with increased resources specifically to encourage (and fund) women entrepreneurs, these numbers will[…]

Redefining Success… from Laura T. Ricciuto

  What does success look like to you? This has got to be one of the most difficult questions to answer. I say it is difficult to answer because so often, we as entrepreneurs, can get caught up in defining success as what others deem success to be. We catch ourselves thinking that we need[…]